Site2Street LLC - Part 2

Yesterday I covered some of the background of Site2Street, the premise behind the technology, and one of the deployable possibilities (retail storefront). Today I'd like to cover a much broader aspect: utilizing our technology to add revenue to your property.

Think about how many glass windowpanes you see every day. Now think of shopping malls, outdoor malls, marinas, vacant stores, and all of the public high-foot-traffic areas that you frequent throughout your day. If you're responsible for bringing in advertising revenue for any of these venues, you should always be on the lookout for new opportunities to make you and your property more money.

Let's say you are the property manager for a well-known mall. Now let's assume you charge $7,000 per month for a decent-sized banner advertisement in a high-traffic location. This is a generic, standard, vinyl or paper-based banner displayed on a concourse wall or an overhead walkway... Sounds about right, doesn't it?

Now you introduce 20 new advertising spaces in your mall, and they ad spaces are in some of the best locations in the mall... after all, you can transform any glass window into ad space. So you purchase each window from us for $15,000 each. Now you charge $8,000 per month for advertising on that new ad space. After two months, you've already turned a profit from your new ad space.

Let's not forget that you no longer have to put up the banners, tear them down, or any of the other headaches associated with traditional advertising. You, the marketing manager, can update, edit, and completely manage your 'advertising windows' from your office at the click of a button. Hey - if you really want to spice it up - just make it interactive!

It just makes sense!

Site2Street LLC - Part 1

This will be Part 1 in a multi-part series on my latest venture, Site2Street LLC. Site2Street has gone through various revisions over the past two years. We've developed into a company that has a very focused vision in mind, with some of the latest technology, which will enable our clients to leap into the next generation of advertising and information dissemination.

I have had the pleasure of dealing with unique companies and individuals that have really propelled Site2Street forward in it's progression and developmental life-cycle. We're essentially taking an existing technology and making it better! The technological name for the main application is "Projected Capacitance Technology." It's a fancy way of saying that we have a film, which you apply to any glass surface, and it transforms it into a projection image-capturing surface. Remember the movie Minority Report with Tom Cruise? Well, that technology exists - and we don't need those weird gloves to make it work!

The applications for this are limitless. Storefront advertising; creating advertising space that was considered "useless" before this advancement in technology; advertising networks; and many more that we'll delve into here shortly.

So what are we doing with it? Well we're developing software that will enable clients to remotely manage all of their "advertising windows." Not only that, but it will have a host of features that I can't quite tell you about just yet. Our ultimate goal is to put an advertising window in every airport, shopping mall, marketplace, marina, and high-value consumer marketplace in the world.

Consider this... There are 1,085 GAP stores in the United States. They have to pay for printing, ink, paper, shipping, recycling/trash fees, props, and man hours wasted to setup/tear down the front window displays. Let's say they change the front window sales every 2 months (probably much less than this, but for the sake of argument I like to be conservative on my numbers and estimates). Let's also say they average $300 in fees for each sales campaign. $300 x 6 changes x 1,085 stores = $1,953,000.... for in-store advertising. Considering GAP's revenue was $14.5billion in the US alone last year, that's not much... but they could save a considerable amount of money by using our Site2Street solution.

Not only that, but they can *Go Green* and save the environment at the same time. Did I mention that GAP headquarters can change every single sign with the click of a button? That's right... the marketing director at GAP Headquarters just logs into our web portal, and from there he/she can edit, change, and fully manage the campaign at every store in realtime. Click a button, and the advertisement changes.

More to come in the Part 2!

Arc of Visibility

So the other day I took a pretty big step and decided it was time to get "expert guidance" for myself and the business (Site2Street LLC). I've been following a great leader and entrepreneur for quite some time by the name of Rich Lazzara. Rich is the VP of Lazzara Yachts (www.lazzarayachts.com) and certainly knows his stuff. He took Lazzara Yachts from $6 million in sales to nearly $100 million. Quite a feat if you ask me.

Rich also kept up with the Lazzara Yachts blog (www.lazzarayachtsblog.com), began his own blog/informational site (www.richlazzara.com) and even began an online marketing company (www.roarkmedia.com). Needless to say, Rich has his hands full with plenty of projects and businesses. The great thing though, is that he takes the time to do these things. He takes the time to update people on his thoughts and happenings, which is really a rare occurrence for someone in his position.

The new age of media and business is upon us. As Rich puts it, he's a "Generation neXt Entrepreneur." I encourage you to peruse his various sites, take in as much information as possible, and really take a good look at the businesses. While you're at it, pick out your dream yacht. If you want it, you have the power to get it.

What really matters

When being in the business mindset, it's easy to lose sight of what's really important in life. Your family, kids, siblings, friends, and all of your loved ones count on you. You have to ensure you take time to sit back and relax. If you don't have a hobby - find one!

Too often, we get wrapped up in what we're doing and we forget what's really important in life. For unsaid reasons, I really had a revelation today that I needed to step back and look at what's important. Let me tell you... it was a breath of fresh air. I went throughout the rest of the day with a smile, great attitude, and a general feeling of being 'okay'... if that makes any sense.

Just make sure you tell those you love, that you love them. Try not to hold that grudge too long. And for your own well-being, take some time off! When everything is stripped away, you have yourself and your loved ones. Everything else can be replaced.