Site2Street LLC - Part 1

This will be Part 1 in a multi-part series on my latest venture, Site2Street LLC. Site2Street has gone through various revisions over the past two years. We've developed into a company that has a very focused vision in mind, with some of the latest technology, which will enable our clients to leap into the next generation of advertising and information dissemination.

I have had the pleasure of dealing with unique companies and individuals that have really propelled Site2Street forward in it's progression and developmental life-cycle. We're essentially taking an existing technology and making it better! The technological name for the main application is "Projected Capacitance Technology." It's a fancy way of saying that we have a film, which you apply to any glass surface, and it transforms it into a projection image-capturing surface. Remember the movie Minority Report with Tom Cruise? Well, that technology exists - and we don't need those weird gloves to make it work!

The applications for this are limitless. Storefront advertising; creating advertising space that was considered "useless" before this advancement in technology; advertising networks; and many more that we'll delve into here shortly.

So what are we doing with it? Well we're developing software that will enable clients to remotely manage all of their "advertising windows." Not only that, but it will have a host of features that I can't quite tell you about just yet. Our ultimate goal is to put an advertising window in every airport, shopping mall, marketplace, marina, and high-value consumer marketplace in the world.

Consider this... There are 1,085 GAP stores in the United States. They have to pay for printing, ink, paper, shipping, recycling/trash fees, props, and man hours wasted to setup/tear down the front window displays. Let's say they change the front window sales every 2 months (probably much less than this, but for the sake of argument I like to be conservative on my numbers and estimates). Let's also say they average $300 in fees for each sales campaign. $300 x 6 changes x 1,085 stores = $1,953,000.... for in-store advertising. Considering GAP's revenue was $14.5billion in the US alone last year, that's not much... but they could save a considerable amount of money by using our Site2Street solution.

Not only that, but they can *Go Green* and save the environment at the same time. Did I mention that GAP headquarters can change every single sign with the click of a button? That's right... the marketing director at GAP Headquarters just logs into our web portal, and from there he/she can edit, change, and fully manage the campaign at every store in realtime. Click a button, and the advertisement changes.

More to come in the Part 2!